Paschal Obidi
4 min readSep 16, 2024
Photo credit: https://www.sur.co.uk/2023/02/is-email-marketing-still-effective/

Sample of a Welcome Email Series for a new Nigerian subscriber to a fitness blog.

Email 1: Welcome and Introduction

Photo credit:https://www.dreamstime.com/photos-images/muscle-handshake.html

Subject: Welcome to BBG—Let’s Unleash the Beast Within You! 🦁

Hey Dan,

You’ve done it! You’ve just joined the Body Building Goals (BBG) tribe, and trust me, we’re not your regular fitness crew—we’re on a mission to scatter those fitness goals like never before. 💥

Here at BBG, we believe in combining strength, resilience, and that pure Nigerian ginger to help you become the strongest version of yourself.

Whether you’re just starting or you’re ready to take your fitness to the next level, we’ve got the secret sauce to keep you winning.

What’s Coming Your Way:

Power-Packed Workouts: From sapa to Superman—workouts that transform! Join now on our premium paid subscribers for our promo plan (link)
-

Naija-Friendly Nutrition Tips: E go balance well—meals that help you bulk up without breaking the bank.

Motivation & Community:

We are BBG will make sure, you’ll never back down from your goals.

Get ready for the next email, where we’ll help you start crushing those goals like a true BBG warrior.

Oya, leggo! 🏋️‍♂️

Cheers,
Paschal Obidi
Chief Bodybuilder, BBG

Email 2: Setting Your Fitness Goals—BBG Style

Photo credit: https://sunnyhealthfitness.com/blogs/health-wellness/how-to-set-realistic-goals

Subject: No Time to Waste—Let’s Set Some Serious Goals!

Hey Dan,

Now that you’re with us at BBG, it’s time to talk about goals—and not just any goals. We’re talking the type of goals that make you feel like you’ve channeled the beast in you and entered “the lion’s den” of fitness! 🦁🔥

Here’s how to get started with setting goals that you’ll crush with BBG energy:

1. Be Bold, Be Specific: Instead of saying "I want to get fit," declare, "I will lift 100kg," or "I’ll lose 10kg in 2 months." Aim like a lion, roar like a champion!

2. Start Small, but Think Big: The journey of a thousand miles starts with one step. Small wins will fire you up for the big ones!

3. Monitor Your Moves: Whether it’s through a fitness app or accountability partner (you can join our WhatsApp group (link)to find fellow BBG soldiers), track your progress religiously.

We’ve got a BBG Goal-Setting Cheat Sheet just for you! [Download it here] to structure your goals like a true Soldier that you are.

Watch out for our next email, where we’ll break down how to create a fitness routine that’ll make you feel like a lion in the gym.

BBG got your back!

Cheers,
Paschal Obidi
Chief Bodybuilder, BBG

Email 3: Crafting Your Legendary Fitness Routine

Photo credit: https://stock.adobe.com/search?k=people+working+out+in+a+gym

Subject: Build a Routine that’ll Make others stare!

Hey Dan,

It’s time to turn those fitness goals into a reality! Here at BBG, we’re all about creating routines that bring out the lion in you—because let’s face it, in this life either you go hard or you go home.

Here’s how to build a BBG fitness routine that’ll make your body goals come true:

1. Do What You Love: Whether you like lifting heavy, dancing to Afrobeats, or running like Usain Bolt, choose something you enjoy. The gym is your jungle—own it!

2. Switch It Up: Don’t let things get boring—spice it up! Incorporate different types of workouts to keep your muscles guessing.

3. Make Time for It: Start with a realistic plan—3 or 4 days a week. No need for initial gra-gra, just be consistent!

We’ve got some Naija-inspired workout plans for you, whether you want to bulk up like King Nino or tone up like Kate Henshaw! [Check them out here].

Keep that lion spirit alive—you’ve already won the first battle by showing up. The rest is history. BBG Nation is behind you all the way! 💪🏿

Stay strong,
Paschal Obidi
Chief Bodybuilder, BBG